Advertising Strategy / Implementation / Management
We work with our clients to create exceptional advertising campaigns derived from qualitative and quantitative research woven into our strategy. We write and assess polling and market surveys, gather other relevant market research, and analyze all data in-house in order to help clients create specific demographics to target. Once we have established exactly who it is we are targeting we define which advertising mediums will be best to reach those demographics. Working directly with your team we will establish a budget and determine which of the suggested mediums will provide you with the best ROI for your investment.
One major advantage of direct-mail advertising is that it is highly targeted. DW&P can purchase or use existing mailing lists and send tailored advertisements straight to a consumer’s door.
TV is still the best medium for reaching large audiences. Whether local or national our team can get you the coverage that you need.
Radio is still a very viable advertising medium. It reaches audiences in traffic, in waiting rooms and at work. It can be broadcasted to highly targeted audiences based on a station’s reach. AT DW&P we have done the research to connect with your desired audience.
The expansive screen and large audio systems of cinemas can be tremendous production assets when creating your cinema-based advertisement. Given their longer time frame, cinema advertisements can also take a more narrative approach and allow creators to take plot risks that conventional television spots don’t allow. If done properly, the result can potentially be a visually appealing ad that audiences will remember long after the film is over.
Billboards can reach hundreds of thousands of people a day. They are up 24/7 and cannot be turned off or put down. They are the perfect tool for supplementing digital and other forms of traditional advertising campaigns.
Magazines are great at reaching specific demographics. They also have longevity over other forms of print advertising.
Newspapers work great for local and national campaigns. Whether a small local paper to introduce local companies or pieces in the New York Times or Wall Street Journal we can create spots that suit your needs.
- IP Address Targeting
- Reverse Apending
- Geo Framing
- Digital Canvasing
- Digital Display Advertising
- Social Media Advertising
IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider). It has the targeting ability of direct mail without the costs.
Duffy Wellman and Partners is creating value from anonymous website visitors. We take your site visitors’ IP addresses and run them through our ”reverse appending” algorithm, determining their physical home or office address. So in this case, we take the unknown site visitor IP address, find their physical address, and now the advertiser can send them targeted direct mail pieces.
Most contemporary digital products can only retarget with cookies online. We take the digital breadcrumbs created by visitors and allow our print partners to turn it into a physical mail piece, brochure, white paper, or catalog delivered to the prospect’s home within 48 – 72 hours of their web visit. Additionally, when installed site-wide, we can use the data generated by these web visits to customize a variable print direct mail with attributes of the visit.
By combining digital mapping and IP Targeting technologies we can create a service similar to how a service company would hand out flyers to the nearby houses after performing a service, Digital Canvassing looks at the street name and relative distance of intersections to determine which houses to serve ads to.
You provide a list of names, addresses and zip codes of your existing clients, and we run it through our IP Algorithm. Our algorithm will identify the IP addresses of homes within the line of site of your clients households.
Retargeting is a form of digital advertising that targets consumers based on their previous web actions. With this technology DW&P is able to show display ads to users across on the internet after they have visited your website.
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. We target users with particular ads based on their traits to increase the ads’ effectiveness .
Social media adverting utilizes social media networks to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
- Search Engine Marketing (SEM)
- Digital Radio (Spotify, Pandora)
- Pre-Roll Advertising (YouTube, Hulu)
- Email Marketing / List management
SEM advertising places your content alongside search results. For example, Adwords displays ads at the top or right side of the search results page. Google will also feed your ads to websites running its Adsense program. These are pay per click (PPC) advertising programs, you pay each time someone clicks on your ad.
We special in buying ad space on various digital radio stations including but not limited to Pandora and Spotify.
We create promotional video messages that play before the content a user has selected. These video last about 15 – 30 seconds but can be any length.
Email marketing is the targeting of consumers through email. Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
From concept to consumer, we have experience ranging from short explainer videos, to statewide radio spots, PSAs, TV commercials and lengthy video presentations for conferences. We will work with your team to refine the concept, story board the scenes, scout locations, acquire the necessary permits, hire actors/extras, shoot and edit the commercial. This process holds true for TV, Radio and Digital commercials with variations for each medium.
Our design department has worked with a multitude of clients to develop logos, fonts, color palettes and overall branding packages which stand out from the crowd, compelling the target audience to take action. Our entire staff has a background in design and we cover the gamut of design mediums from direct mail, to billboards to GIFs. Whatever you need, we can create it.
We have a broad array of experience providing creative direction for associations, corporations, non-profits and political organizations. We conceptualize campaigns that cut through the noise and shape public opinion and brand products.
Political Campaign Consulting / Management
We have worked on hundreds of political campaigns ranging from local elections to statewide campaigns. As a leading Democratic Consultant, DW&P President Vince Duffy has served as chief strategist for multiple campaigns, served as Chief Speechwriter and Press Secretary to a California Governor and Speaker of the Assembly, among others.
Public relations work needs to be buttressed by social media presence because your audience now feels empowered to “do their research and look up the facts” themselves. But traditional techniques cannot be ignored, even if fax machines are a thing of the past. To that end we have decades of experience writing press releases, Op-Eds, coordinating press conferences, and pitching our press connections to properly deliver your message to the target audience.
An elegant, high quality website is an essential hub to connect every aspect of your digital advertising strategy. Whether fundraising, selling products, gathering emails or directing visitors to the correct information, a website must utilize the traffic driven to it order to facilitate a precise user action. Your website should.
We work closely with our clients to develop modern, secure, and highly functional websites to boost your return on invest (ROI). We use our many years of experience in project management, design, and application development to establish a clear and structured path to success, from conception to implementation. We create applications that encompass your goals, strengthen your brand and rouse users to take action.
All of our website development includes:
- A Content Management System (CMS)
- Responsive Design for mobile compatibility
- Cross browser compatibly
- Integrated Analytics and Webmaster tools
OTHER WEBSITE SERVICES
- Search Engine Optimization
- Website Management / Maintenance
- Wordpress Custom Development
- Website Hosting
- SSL Certificates
Organic search engine results come from proper coding architecture, server load speeds, and website content strategy. We often take lackluster websites and operationalize in order to arrive at higher search rankings across a variety of browsers. All of our websites are designed to comprehensively target customers who are searching for your products or information.
We have developers on staff to make sure websites are operating correctly. We are available on an as needed basis or we can work on a monthly retainer to update and keep your application running smoothly. Our team is versed in a variety of programming languages to handle most application issues.
We have built hundreds of WordPress website sites, created plugins and developed themes for our clients. Our experience provides us the ability to create bespoke websites on the platform. That in conjunction with our extensive experience in design gives us the ability to create beautiful website with exceptional performance.
Content is key, not only for getting your message across to your targeted users, but it is also essential for websites to increase SEO rankings. At DW&P we have a deep knowledge and understanding of what it takes to create viable content. Excellent copywriting is a given, but all content must be complimented by images and infographics as well. We understand the online media cycles which will allow you to get the most bang for your buck by posting and publishing at the right high-traffic moments.
We have a number of servers we manage. We sell space on those servers to our clients. Depending on your needs we can provide you with space on ours or find the right server to keep your site delivering content to your audience.
Every server hosting a website needs to be equipped with Secure Socket Layer certificate (SSL). In the past this was only needed for sites with secure information or selling products; however, recent browser updates flag sites without an SSL certificate. We can install these on your server and update your site to reflect the change.