Category: Marketing, Media Relations, social media

  Social media is much like any other creative industry – everyone has a cousin who is a photographer, graphic designer, cake maker OR social media expert.  We often hear “my niece/nephew/cousin/puppy with thumbs –  lives on social media and offered to do it for free”.  Not to argue that your free contact can’t handle your social, they likely can …

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Category: Marketing

Does a press release still have value? In some ways, yes, but not in the way most people think. Unless you are sending a press release about an SEC filing or a major upcoming news event, the press release has largely been relegated to the dust bin of journalistic history and really serves as background content to populate a website. …

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Category: Web Development

At Melee we are frequently asked how we price our products and services. In this article I will be exploring the cost of website development and associated services. In recent years the pricing structure for these types of services been visibly impacted by commodotization. This can be attributed to web development becoming more accessible to the average person as well …

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Category: Marketing

Whether your company is well established or a new startup, it is important to think about how your name is perceived in the marketplace. One of the best ways to accomplish that goal is through a thought-out public relations plan that reaches your target market. There are plenty of tools to approach this – press releases, social media, blogging, press …

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Category: Media Relations

As companies continue to move beyond staid brochures and old-fashioned marketing techniques and embrace what some have coined “content marketing” – blogs, articles, social media, etc. — the question of who should produce that content is a growing debate. More and more, companies and professionals understand that they need to present themselves as thought leaders in their particular area of …

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Category: Web Development

Due to the popularity of mobile devices and varying screen sizes, responsive page layouts have become all the rage these days. But what is responsive design and why does your website need it? In a nutshell, responsive web design it is a way to have a single website design adapt to any screen size it is being viewed from. The …

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