Social media is much like any other creative industry – everyone has a cousin who is a photographer, graphic designer, cake maker OR social media expert. We often hear “my niece/nephew/cousin/puppy with thumbs – lives on social media and offered to do it for free”. Not to argue that your free contact can’t handle your social, they likely can …View Post
The Press Release is Dead
Does a press release still have value? In some ways, yes, but not in the way most people think. Unless you are sending a press release about an SEC filing or a major upcoming news event, the press release has largely been relegated to the dust bin of journalistic history and really serves as background content to populate a website. …View Post
What Should a Website Cost?
At Melee we are frequently asked how we price our products and services. In this article I will be exploring the cost of website development and associated services. In recent years the pricing structure for these types of services been visibly impacted by commodotization. This can be attributed to web development becoming more accessible to the average person as well …View Post
What is a Logo Worth?
For both new companies and established brands, a logo is crucial to brand messaging and development costs can vary tremendously. Google paid $0 for their logo while Accenture shelled out a staggering $100 million for what seems to be a very simple design. Would you pay $100 million for an arrow? UK-based HUH magazine recently published a list of what …View Post
Whether your company is well established or a new startup, it is important to think about how your name is perceived in the marketplace. One of the best ways to accomplish that goal is through a thought-out public relations plan that reaches your target market. There are plenty of tools to approach this – press releases, social media, blogging, press …View Post
Category: Media Relations
As companies continue to move beyond staid brochures and old-fashioned marketing techniques and embrace what some have coined “content marketing” – blogs, articles, social media, etc. — the question of who should produce that content is a growing debate. More and more, companies and professionals understand that they need to present themselves as thought leaders in their particular area of …View Post
Due to the popularity of mobile devices and varying screen sizes, responsive page layouts have become all the rage these days. But what is responsive design and why does your website need it? In a nutshell, responsive web design it is a way to have a single website design adapt to any screen size it is being viewed from. The …View Post
The ability to edit your website easily is a wonderful thing. This all is thanks to web based content management systems. Unless you are savvy with HTML and FTP protocols websites can be a pain to edit but that is mostly a thing of the past with the implication of content management systems. There are a ton of CMS options …View Post